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Aztec Spec Chain – Crystal Pearl
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Read The Latest Post

2021 – Are you shopping for you?

January 3, 2021 2 Comments

If you are looking to purchase new eyewear to start the year, read this first! Here we are at the start of another year. Oh

Bellinger Eyewear

November 22, 2020 No Comments

Bellinger is a brand I have known for a long time. It’s been know for its colour mixes, detailed temples, and shapes that make their

What do YOU value?

November 12, 2020 No Comments

Do you know you have a choice with Optometrists?

theeyeweargirl

✌️Independent Eyewear Advocate
🤓Eyewear stylist, technician and sunglass addict
📲 Director of ELF Media Management
🌊 Loving life on the Aussie coast

Sometimes, you just ‘click’ with a brand. I’

I’m posting something a little different today.

I’m posting something a little different today. After a week of minimal IG and FB, I’m reflecting on what the last 6 months have been like for the Eyewear Girl.
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I started this account to help consumers understand exactly what they’re paying for with eyewear and eyecare, and to educate people on what they can, and should expect from our Industry.
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This is still my goal, but of course it’s developed into a lot more too, from helping Australian practices, answering questions from dispensers, connecting consumers to stockists and showcasing new and emerging brands just to name a few.
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And don’t get me wrong- I absolutely love doing all of this... most of the time.
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I started this account with no idea how, when, or exactly what I was going to post, and even not knowing if anyone would care. Lately, I’ve been getting a lot of ‘advice’ from people both inside the industry and out, about what I’m doing wrong, what I could do better, and what I should be doing to help THEM more.
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So I wanted to clear this up.
I am one single person with a simple goal to help people. This means I CAN and will choose which people, brands and projects I do or don’t work on based on a lot of things from relationships, to accessibility, to timeframe etc. I am under no obligation to promote ANY business on my account just because I say I promote the Independent Optometry Industry.
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Kindness goes a long way. A lot of you have seen a bit of what I’ve gone through on IG over the last 2 years and I’m proud to say it’s only made me stronger.
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So, let me be clear.
I WILL:
👓 Be open to discussing working with anyone from within the independent optical industry
👓 Showcase as many brands and topics I can to help end consumers understand what they pay for
👓 Have fun and make sure this account continues for the right reasons
👓 Do my best to help grow our industry and educate as many people as I can
👓 Be unapologetically me
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I WILL NOT
✖️ Be bullied or harassed
✖️ Let other people’s opinions of what I do change my goal
✖️ Be told that people ‘deserve more’ from me
✖️Be held to someone else’s rules or standards
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To all of you that are here for the right reasons, THANK YOU 😘

It could just be because I’ve had a LOT on my pl

It could just be because I’ve had a LOT on my plate lately, but I’m feeling a bit ‘blah’ with a lot of the Eyewear I’m finding right now 🤷🏻‍♀️
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When I saw this limited edition sunglass from @policelifestyle x @lewishamilton last week I took the picture as a bit of a laugh... but looking back it’s the only one I have saved that looks even slightly unique right now!
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I’ve never really been one for shields, but I do get their appeal in a fashion sense. I think that because it’s so hard / almost impossible to script them ( due to it being 1 lens) I’ve always tried to avoid them.
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Anyway- this one is definitely growing on me! And again, this looked WAY too big for me in the beginning and is classed as a ‘men’s’ model, but I think I could almost get away with it😉
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What do you guys think?
And would you wear this style?
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I’d love to know your thoughts!!!
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Eyewear: @policelifestyle x @lewishamilton
Distributed in Australia by @derigo_australia (international @derigo_official )

🤍Mr & Mrs Feehan 🤍 . Saturday was the most m

🤍Mr & Mrs Feehan 🤍
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Saturday was the most magical and loved filled day of my life! We could not have dreamed of a better day to become husband and wife!
Thank you all for the messages, love and support, we are still staying off our phones a fair bit, but I wanted to share a few quick snaps with you all.
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Xoxoxoxo

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