Know your range

2020 has been a nightmare of a year, and it’s been especially hard for small businesses. The Optical Industry has taken quite a hit, and made us all realise that to survive times like this we need to be adaptable, and open to looking at new ways to conduct our business. But before we can …

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Optical Practice Range

Product can be the most exciting, and the most stressful part of an Independent Eyewear practice. Eyecare is first and foremost what you are about but, having the right frame and sunglass selection is what keeps your customer in store and also attracts new business for you. Knowing and understanding your demographic is key to …

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Welcome to business support!

Very soon I’ll be launching my business support options through the Eyewear Girl. Focusing on Independent Optometry practices, I’ll be here to help with Product ranges, Merchandising, Staff and Social Media. Stay tuned for more information launching Aug 31st 2020. Em xo

The ‘Right’ One

Your glasses should feel like they represent your personality. It’s honestly as easy as that! If you have to talk yourself into the look of a particular frame, it’s simply not the right frame for you. On the other hand, don’t be afraid to try on styles that you wouldn’t normally be attracted to, you’d …

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